A Nestle representative finally emailed me back today!
(Not quite within 48 hours of my inquiry, I'd just like to note...)
Here's the response to my question:
Dear Ms. Sacerdote,
Thank you for contacting Wonka Lik-m-aid Fun Dip.
Our research has shown that two sticks are enough to enjoy all the powder candy. In addition, we want to keep the price as low as possible for our consumers and adding a third stick would increase the product cost. We will report your comments to our Marketing personnel.
We appreciate your interest and hope that you will visit our website often for the latest information on our products and promotions.
Sincerely,
Patricia A. M. Scott
Consumer Response Representative
Well, I guess that's the reason.
But I've got to say, I could see why their research may have pointed to only two sticks being enough for all of the powder in one sitting because technically speaking, it is.
But most people don't eat three packets of Fun Dip powder in one sitting (then again, maybe it's just an issue for me, considering I live in the country with the highest rate of both diabetes and obesity...).
I'm tempted to ask Ms. Scott to elaborate on the details of the marketing research that went on, but I feel like she may not be the kind of person who would humor me, or even get where I'm coming from.
Sure, she works for Nestle which is a candy company. But we have to consider the fact that she works for the consumer relations division of the company, which means that she may not even partake in the consumption of Fun Dip to begin with.
There may in fact be no one that I would be able to easily contact at Nestle that would be able to empathize with my specific problem.
After all, I am probably part of a relatively small demographic of people between the ages of 15 and 25 who actually purchase Fun Dip for personal consumption. I'm not sure how small that demographic actually is, but logically speaking, the demographic for people age 25 and above who purchase Fun Dip for personal consumption is probably a lot smaller, if not completely non-existent.
I don't think that I will ask her for more details on the study because I don't want to be irritating and really, it doesn't matter that much.
Maybe I will just accept the fact that there are only two sticks for three packets as one of those things that just doesn't make sense. There are plenty of other more serious things that don't make sense in the world, so why not let Fun Dip add on to the nonsensical workings of the world?
But it still bothers me. It bothers me because I know that unlike forces of nature or complicated world histories or medical mysteries, there was no complex process that was involved in the creation of Fun Dip.
One person some odd decades ago had an idea and then had it marketed, and then somewhere along the line that same person (or perhaps someone else) decided to include one less stick than was needed. There was intention in this decision. There was no mistake made; there was no unexplained force at work here.
This decision came from a human mind, and it is completely illogical.
Showing posts with label fun dip. Show all posts
Showing posts with label fun dip. Show all posts
Thursday, September 23, 2010
Thursday, September 16, 2010
My Issue With Fun Dip

My one issue with Fun Dip is one that I feel like many people encounter when trying to enjoy this amazingly delicious and fun treat. It's a very simple issue that seems very illogical to me, and I would really like to know why it exists.
My issue is that a full package of Fun Dip comes with three packets of candy powder, but only two candy sticks to eat them with.
It really boggles my mind.
I just don't get why people who make candy for a living would be so inconsiderate.
So of course, I looked it up and got a bunch of Yahoo! Answers that were just blind guesses by random people who don't get it either. I looked and looked, but to no avail. There just didn't seem to be any logical reason behind it. However, I did find out that originally, it was sold under the name Lik-M-Aid and usually came with two powders and one stick (so still, wtf?) and that the flavor of the sticks is marshmallow!
Anyway, the question was still bugging me so I decided to get the answer from someone who may actually know it: the Wonka candy people.
(That is, the people who work for the Wonka division of Nestle, not the oompa loompas...)
So I went onto Nestle's website and clicked on "Contact Us" and wrote them with my question.
The message is as follows:
To the person in charge of the Wonka candy division,
I'm not sure if you get a lot of questions about this or not, but I thought I'd go ahead and ask: Why is it that "Fun Dip" candy packs come with three packets of candy powder, but only two candy "Lik-a-Stiks"? Is it a cost issue, or is there another reason behind this decision?
It's just that I can't always handle eating all three packets at once, so I like to cut them off and eat them one at a time. This usually means that I end up using the first stick up on the first packet, and then when I get down to the last two packets, I'm only left with one stick so I use it for the first of the two and then try to save it for later use with the last one. As you can see, this poses a problem because not only is my stick now half licked, but there is also the issue of what to do with that sticky stick. Where should I put it?
I just feel that it would be a whole lot easier for everyone if you included a third stick in the package, and I hope that you will consider this as something worthwhile, because it would make a lot of Wonka candy consumers very happy.
Yours,
Marguerite Sacerdote
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